Carddies, the Card People to Colour and Go, were created by two sisters, Esther and Raquel, inspired by their children and their love of colouring and imaginative play. The Carddies design and themes have very much involved the feedback of the seven children in the team.Carddies first arose when Raquel used to draw hundreds of little people and animals (out of the backs of cereal packs!) for her children to colour in and play with (and then began to draw them for other children). It is the one toy they most treasured, shared, played with and never tired of. From the amazing feedback and the many awards won since they were launched, many other children have had the same response to the Carddies.Raquel and Esther had a very clear vision that the Carddies were going to be a top quality product which they would want to buy themselves as parents… and that the product had to appeal to the child who would be able to personalise the toy and make it his/hers.