Gin sourcing specialist The Great British Exchange has rolled out a nationwide campaign to support retailers and boost high street sales in the run up to World Gin Day on June 9.
The GBE has teamed up with World Gin Day organisers Gin Monkey to encourage retailers to stock up with some of the latest gin brands and accessories ahead of the event’s tenth anniversary.
Promotional offers will run throughout May on the company’s online marketplace to encourage and enable retailers to build an exciting range, offer competition prizes and in store tastings to shoppers.
Matthew Hopkins, Managing Director, said: “Consumer interest in gin is the highest it has been since World Gin Day launched back in 2009 and the opportunities for retailers to capitalise on early summer sales are huge.
“It is becoming apparent that in order to succeed on the high street, retailers need to be one step ahead, and offering consumers unique retail experiences is one way to do this. With a bit of imagination, some in-store theatre and innovative ranges on the shelves this is a chance for forward-thinking retailers to defy the critics and prove that the high street can still be a vibrant and exciting place to shop.”
The Great British Exchange are calling for retailers to get creative and share photos of their activity on social media platforms. Each week the most exciting and creative campaigns will be chosen, for a chance to win a selection of best-selling gins worth over £250. The official World Gin Day team will also be sharing the best pics. To help drive sales in store, the GBE is providing World Gin Day posters and product information leaflets with every gin order.
Last year #worldginday was trending globally with a record 53,195 tweets from 24,709 contributors using the official hashtag on Twitter.
There were 10,672 posts from 8,659 contributors on Instagram – resulting in 26,130 likes and 1,593 comments.
As well as launching a dedicated World Gin Day section on its trade marketplace, which goes live next week, the Great British Exchange is running competitions to find the most creative retailers and the best in store campaigns.
“Our business was founded to help retailers differentiate, by sourcing the hottest up and coming trends and brands. By encouraging our partners to go all out with their gin range, retail displays and online presence, World Gin Day is offering inspiration for them to do as much as they can to stand out from their competitors and generate sales,” said Matthew.