Wally’s Liquor Cellar

“For me, it’s far easier to deal with The Great British Exchange rather than spend time trying to find new brands myself. They enable me to see what’s out there and to be niche and unique.” Matthew Webster, manager, Wally’s Liquor Cellar

About Wally’s Liquor Cellar
Wally’s Liquor Cellar sells beers, wines, spirits and liqueurs from the UK and overseas. The shop is located in Cardiff’s Castle Arcade in the heart of the Welsh capital. As well as visiting the shop, customers can also buy items online through its website.

How we help
The Great British Exchange provides Wally’s Liquor Cellar with a wide range of spirits including gin and rum from small distillers around the UK. We also provide him with the latest information on new suppliers and the drinks products they offer. Manager Matthew likes the personalised relationship he can have with us and, after checking our website, telephones us to discuss potential new products for Wally’s Liquor Cellar. He understands that the information and insight that he gets from talking to Holly in the sales team will be relevant because he knows we know his business.

What the client says
I speak to The Great British Exchange over the phone after going online and looking at their website and scoping new suppliers and small businesses that aren’t going to get through via the large wholesale companies.

For me, it’s far easier to deal with The Great British Exchange rather than spend time trying to find new brands myself. The Great British Exchange enables me to see what’s out there and to be niche and unique.

It’s an important place for manufacturers to be too so they can get their products out.

I talk to The Great British Exchange once a week to see what I might be interested in. I like the personal contact because I find out more that way. I know that what they suggest will be good because they’re good at knowing what my business entails.

The Great British Exchange excels at getting tasting stock; Holly liaises with companies to send a bottle for free as I like to offer tastings to customers.

It’s all about the personal contact and that works for me.

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