The Great British Exchange Rolls Out Rum To John Lewis

We are delighted to have rolled out a new range of nine small batch rums, which will be stocked in John Lewis from this month.

Brands include The Salford Rum Company, distilled in the shadow of the old Salford docks, SeaWolf, the first white rum to be distilled on Scottish soil, and Welsh seaweed rum Barti Dhu.

Our National Account Manager Keir Hayter said: “For the past couple of years alcohol gifting has been all about gin and whilst that trend is still flying high, rum’s moment is finally here. There are some very exciting rum brands emerging and a high level of innovation, particularly from the UK brands, both in blending and distilling, which we believe places rum in an excellent position for market growth with both the on trade and off trade as well as gifting.”

Keir Hayter said: “For the past couple of years alcohol gifting has been all about gin and whilst that trend is still flying high, rum’s moment is finally here. There are some very exciting rum brands emerging and a high level of innovation, particularly from the UK brands, both in blending and distilling, which we believe places rum in an excellent position for market growth with both the on trade and off trade as well as gifting.”

The nine rum brands which have been procured by us at The Great British Exchange will be displayed in store until August.

Keir added: “The introduction of rum onto the shelves of high street retailers like John Lewis for 2019 follows growth across the entire alcohol category in 2018. Consumers are becoming more experimental within this sector and on-trade prices and retail sales are expected to continue to rise this year as a result.”

Keir said “small batch and premium lines were the most sought after, particularly with Millennial shoppers. This age group may drink less than their parents but they are willing to spend more on premium and innovative products,” said Keir.

“Retailers like John Lewis understand this growing demand and are investing in their spirits range as a result.”

If you are looking to expand your range of Rum, you can shop Rum and alcohol here.

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