Sustainable Spotlight: Kate Moby

Inspired by her childhood of climbing trees and paddling in streams, Kate’s hand-drawn homeware designs are condensed into either tranquil minimalist patterns, or brightly coloured wildlife characters. Now everyone can enjoy a piece of the outdoors in their homes. Kate also champions eco-friendly British manufacturing in a sustainable and scalable way, as all pieces are proudly made in the UK and sent from Kate’s Herefordshire studio.

Kate tells us more about how she keeps her brand eco-friendly and sustainable.

“Being a nature-focused brand, I’ve always been conscious to try to actively do good with my business activities. This is partly why I have everything made in the UK – not only does it cut down on unnecessary mileage, but the high manufacturing standards mean that being environmentally sensitive is much easier to achieve, and ensures that all people involved are paid a fair wage.

Sometimes this makes prices more expensive, but I believe that is a cost worth paying. My designs start life in a very eco-friendly way. I hand-carve bamboo dip pens from bamboo, that I grow in the studio garden and use them with lots of different inks to create my illustrations. After scanning and retouching, they are ready to be printed onto my range of homeware, stationery and gifts.

I try to keep the environmental impact small from that point onwards as well. My A6 notebooks, for example, not only feature hidden designs inside the covers, but are also printed onto 100% recycled papers. Not only that, but all of the carbon generated during the production of this paper is offset by the planting of forests and woodlands in association with the Woodland Trust.

I have recently created a range of pin brooches, but wanted to find a method that was a little more sustainable than the hard enamel that is most commonly found. I found an amazing company that can print onto and laser-cut birch plywood, so each pin has a beautiful layered side grain detail as well a being completely plastic free.

Tea towels are all printed using digital pigment inks. This process requires no water at all, so there are no soapy residues or liquid discharges from production, and uses around 95% less energy than traditional screen-printing. Virtually zero ink waste is created in the process due to accurate placement of inks onto the fabric, but any that is created gets collected for recycling by professional waste management companies to avoid being sent to landfill.


All excess fabric and cut-offs are sent by the printers themselves to local charities and schools to be reused. All of my packaging is either already recycled or fully recyclable, but I know that it’s always possible to do more. I’d love to hear from you if you have additional suggestions to help care for our amazing planet.”




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