Last year the Pop-Up Retail Economy Report detailed that Britain’s pop-up retail industry produced £2.1billion in retail turnover and employed more than 23,000 people. The dramatic increase in shop vacancies and a growing demand for locally sourced products are deemed the factors instigating the sector’s success.
However the pop-up phenomenon isn’t without its challenges; internet access, high business rates, and stock management are all issues for pop-up retailers.
Boxpark is one company looking to help independent retailers and creatives overcome these obstacles. Boxpark is a pop-up mall constructed of stripped and refitted shipping containers, creating unique, low cost, low risk pop up stores. Boxpark Shoreditch opened in 2011 and will be open until 2016. Just last month Boxpark announced that come 2016, Boxpark Croydon will launch; hosting 80 retail units and a covered courtyard enabling year-round events.
Boxpark’s founder and CEO Roger Wade said “Croydon is one of the last London boroughs to be developed. Stratford, White City and Nine Elms have all seen recent new developments. I want everyone to re-think their view of Croydon. It’s the home of Kate Moss, Tracey Emin, and now Boxpark!”
Surely the success of Boxpark and the pop-up retail sector can only indicate to an increased consumer demand for a varied, independent, engaging high street experience?... We think so!