How we helped Next create a Best of British collection

We’ve been working with high street retailer Next recently to put together a handpicked collection of men’s gifts and accessories from independent British brands.

This exciting venture will promote British design and manufacturing on the high street and introduce Next customers to some exciting new products from some of the most talented up and coming designers and makers in the UK.

These products themselves have been handpicked by The Great British Exchange for quality, originality and desirability.

The range of belts, underwear, grooming, lifestyle and gifts includes brands such as British Boxers, Brighton Beard Company, Chase & Wonder, Dancy’s, Millshed and Roy’s Boys.

The Best of British range gives Next a real point of difference on the high street and we have really enjoyed working with the buying team to help them curate this collection which will give their shoppers an opportunity to buy items made by some of this country’s best independent businesses.

Throughout this process our focus has been on the consumer and their ideal price point with the aim being to present a unique range of British made gifts that will appeal to all men who appreciate great design and quality.

The Best of British Men’s Accessories and Gifting Collection will be available online at www.next.co.uk

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