House of Fraser has teamed up with emerging British designers for a unique gifting collaboration for Valentine’s Day. Cards from Kate Guest’s rural studio in Hertfordshire and bouquets created by London-based floral designer Sherree Francis will be featured as part of a pop up retail experience with luxury lingerie brand Agent Provocateur.
The pop up will feature in 21 House of Fraser stores leading up to Valentine’s Day. House of Fraser has worked with sourcing experts here at The Great British Exchange to introduce up and coming British brands.
Our National Account Executive, Karen Wasley said: “We have introduced some exciting designers to offer customers gifting options that are a little bit different this Valentine’s Day. “Our own market research has shown that shoppers want to see more original and British made goods on the high street. “This is particularly true when they are looking for gifts and Valentine’s Day is the perfect occasion to choose something extra special,” added Karen.