Eid pop-up event: John Lewis Oxford Street
At the weekend we launched an exciting Eid pop-up event with John Lewis, featuring two of our fantastic producers; the luxury home fragrance brand Nuhr Home and the greeting cards and stationery brand, Peace and Blessings. The Eid pop-up event is featured across two London stores; Oxford Street and Westfield Stratford until Saturday 16th June 2018.
Nuhr Home reflects the luxury and opulence of the middle east with a contemporary western twist. All products are designed, developed and manufactured in the UK.
Peace and Blessings have identified a space for inclusive British design to celebrate non-mainstream festivals, and fill it with beautifully crafted gifts, stationery and greetings cards.
How The Great British Exchange can help retailers
As discussed in our recent White Paper, ‘How to Survive this Retail Apocalypse‘, in order to survive the current retail conditions retailers have to ensure that they are offering newness and variety to their customers. Here at The Great British Exchange we drive innovation in stores and are able to supply retailers with new and exciting British-made and locally-sourced products, in addition to offering exciting in-store collaborations. One of our roles is to help retailers improve their in-store experience through exciting pop-up events, retail displays, in-store tastings and meet the maker events.
Imaginative in-store events and dedicated displays really help retailers add theatre and interest for their shoppers. In-store experience is something every retailer can get right with a bit of thought and planning. It can help generate footfall and boost sales by helping retailers differentiate. Creating an experience in-store gives customers a reason to come in – and a reason to remember the store and its products.
Successful retail is all about being different and memorable. The Great British Exchange team can help you find the products your customers want and present them in a way that will encourage them to make a purchase and then come back for more.
To find out how The Great British Exchange can help you improve the retail experience and source new and exciting brands, call our retail team on 01423 229988.